B2 Hotel Group signs on a new franchise in Rayong in concurrence with growth of Eastern Economic Corridor (EEC)
Government initiative to develop a special economic zone under the name of Eastern Economic Corridor (EEC) has spurred increasing investment and expansion of production by both local and foreign industries. In this eastern region, Rayong province has emerged as an important destination, with high potential for the hospitality business. With a Gross Provincial Product in the top 3 nationally, Rayong boasts a strong industrial base and is home to 12 industrial estates and another assortment of 1704 factories. There is a continual influx of labor to the province, including of a highly skilled labor force like foreign engineers and industrialists. In addition to industrial growth the EEC has slated the province for development in transport and communication infrastructure as well as with several mega projects to serve the region’s economic expansion and tourism. This includes the construction of the Eastern Special Aviation Zone and the U-Tapao Airport which will turn Rayong into the region’s Aviation Hub. High speed rail will connect the new airport to the Suvarnabhumi and Don Muang Airports, and projects to develop the phase III of Laem Chabang Port and Map Ta Phut Industrial Port will all greatly facilitate transportation and stimulate both industry and tourism in the coastal provinces of Chonburi, Pattaya, Rayong, Chanthaburi, and Trad.
Rayong currently has 3-5 star hotels with prices starting at about THB 1,200 per night. The occupancy figure for the 2017-2018 was approximately 60-70%. For a budget hotel this provides a promising prospect to cater to the influx of business travelers looking for quality accommodation with modern facilities at an affordable price. B2 Hotel Group successfully operates several boutique and budget hotels in eastern provinces, for instance the B2 Sea View Pattaya Boutique and Budget Hotel, B2 Jomtien Pattaya Boutique and Budget Hotel, B2 South Pattaya Premier Hotel, B2 Sriracha Premier Hotel (a franchise), all of which boasts high occupancy rate year round. In partnering with B2, Mr. Anan Srikuruwal, Chief Executive Officer of AS Property Group Company Limited, recognizes the high valuemand growth opportunity for a budget hotel business in Rayong province.
Niran Chawla Chief Executive Officer, B2 Hotel Group and GPCM Group Company Limited recently announced the signing of a franchise agreement with AS Property Company Limited of Mr. Anan Srikuruwal and Mrs Sunisa Sirkuruwal. The agreement is for managing the newly constructed hotel under the name of “B2 Rayong Boutique and Budget Hotel.” The hotel will offer quality accommodation within the price range of THB 650 to THB 950 per night for EEC business travelers and for tourists en route to Koh Samet or numerous other tourist attractions in Rayong, a province located only a few hours away from Bangkok.
B2 Rayong Boutique and Budget Hotel is situated on Bamrungrat Road, a mere 30 minutes from the U-Tapao International Airport and within a short distance to many of the area’s industrial estates and to nearby provinces. It is located within a 15-minute drive to many beautiful tourist attractions and beaches such as Pak Nam Rayong, Yom Chinda Road, Koh Loi Market, Phayun Beach, Pla Beach, etc, and only a few minutes from the famous Saeng Chan beach and Laem Charoen, where you will find fresh seafood from local villagers and local restaurants at great prices.
B2 Rayong Boutique and Budget Hotel is modern in design, with great emphasis placed on both functionality and comfort. The rooms are available with either double or twin beds. In-room facilities include a flat-screen television, high-speed wireless internet, desk, safe deposit box, mini-fridge, coffee/tea making equipments, bathroom with a shower, as well as 24 hours front desk reception.
B2 Hotel Group and GPCM’s Chief Executive Officer Niran Chawla states: “Rayong is a strategically situated travel and tourism destination of Thailand. It is marked for significant development in infrastructure to facilitate the growth of the Eastern Economic Corridor (EEC). There are many large-scale projects with direct impact on the travel and tourism industry such as U-Tapao International Airport. Concurrent with the growth of Eastern Economic Corridor (EEC), we are proud to liaise with AP Property Group Company Limited and expand B2 Hotel Group to Rayong. We expect the hotel to do very well servicing business travelers on short trips, regular corporate customers on weekdays, and tourists drawn by the beaches and attractions in Rayong during the weekends. Considering B2 Hotel’s reputation, quality of accommodation and service standard, we believe that B2 Rayong Boutique and Budget Hotel will be another success story with all kinds of travelers.”