Niran Chawla, Ph.D., Chief Executive Officer of B2 Hotel Company Limited, is recognized for his visionary leadership and commitment to advancing hotel service standards under the concept of “premium relaxation…at a price within reach of everyone.” His dedication has propelled B2 Hotel Group to rapid success, establishing it as a Thailand hospitality industry leader.
The recent franchise agreement was signed with Mr. Damrongsak Amnat Phichitpairi, representing 3 Khao Factory Company Limited. This partnership marks B2 Hotel Group’s expansion in Udon Thani, with the new B2 Udon Premier Hotel located on Udon Thani – Nong Bua Lam Phu Road, Nadi Subdistrict, Mueang Udon Thani District. Situated just 3 kilometers from Udon Thani Airport, the hotel caters to a wide range of relaxation needs and offers comprehensive amenities.
Udon Thani Province has seen rapid growth, particularly in the wake of the COVID-19 pandemic, with its economic, investment, and tourism sectors all flourishing. The province serves as a vital shopping and transportation hub and connects to the Nong Khai Special Economic Zone and Laos, which is approximately 50 kilometers away.
B2 Udon Premier Hotel caters to the needs of travelers from all walks of life, whether for business or leisure. The building’s design features a unique blend of modern style and traditional Thai elements, incorporating Northeastern handicraft influences. The hotel offers 79 guest rooms, each decorated in a modern style with distinctive touches that harmonize with local culture. Room types include Superior, Deluxe, Deluxe Triple, and Luxury Triple—signature rooms of B2 Hotel. These rooms are spacious and conveniently equipped with one large bed and one small bed, accommodating up to three guests without the need for an extra bed. Additionally, the hotel provides a family Suite that can accommodate up to four people, offering ample space and privacy with a separate bathroom, perfect for relaxing and enjoying quality time with loved ones.
The hotel’s prime location is adjacent to AUCT Udon Thani Branch and near major retail outlets, including Big C Supercenter Udon Thani and Lotus Udon Thani (Nadee). Guests will benefit from easy access to local dining options, markets, convenience stores, and key attractions such as Central Plaza Udon Thani, UD Town, Nong Prajak Public Park, and Udon Thani City Hall.
“We chose not to follow the crowd into the most popular provinces, but instead focused on locations with genuine demand. Udon Thani, for example, draws travelers, salespeople, and tourists from Laos seeking affordable accommodation. This demand remains strong despite the challenges and competition in the post-COVID-19 era. B2 Hotel Group has a strategic advantage by entering the market early with our well-established brand. We are committed to elevating the standards of budget hotels by offering style and comfort that cater to all our target groups. We aim to lead as the top provider of quality budget hotels in the Northeast while ensuring sustainable, long-term growth,” said Niran Chawla, Ph.D., Chief Executive Officer of B2 Hotel Company Limited.
Looking ahead, B2 Hotel Group plans to continue expanding its presence in the northeastern region through both franchise opportunities and direct investment. Future locations include Surin, Ubon Ratchathani, Sakon Nakhon, Bueng Kan, Sisaket, and Yasothon. This ongoing expansion underscores B2 Hotel Group’s commitment to delivering high-quality service at competitive prices while contributing to the economic growth of the region.
