B2 Amata Nakorn Premier Extends Franchise Agreement Until 2030, Highlighting Success in the Franchise Business Model

As the new year begins in 2025, B2 Amata Nakorn Premier has extended its franchise agreement with B2 Hotel Co., Ltd. for another five years, lasting until 2030. This decision reflects the company’s expertise in management, confidence in the potential of the B2 franchise, and the strategic strength of its location within the Amata Nakorn Industrial Estate in Chonburi Province.

Over the past five years under the management of B2 Hotel Group, B2 Amata Nakorn Premier has seen significant success, with its average occupancy rate increasing steadily each year. Last year, the hotel achieved an impressive 80% average occupancy rate and earned an outstanding review score of 8.7 out of 10 on leading online platforms. With a design that combines elegance, value, and full amenities—such as a swimming pool, fitness center, and high-speed Wi-Fi.

Under the management of B2 Hotel Group, B2 Amata Nakorn Premier—B2 Amata Nakorn Premier has become a preferred choice for business travelers and leading organizations in the area. This success is reflected in the hotel’s continuous growth in revenue per room, increasing net profit each year, and a strong base of loyal customers who recommend the hotel for its exceptional service quality. Additionally, the hotel has benefitted from a short payback period and improved cost efficiency through technology use, all of which have contributed to the franchise renewal.

The renewal of the B2 Amata Nakorn Premier franchise highlights the strength of the hotel business, the growing demand from business travelers, and marks another important milestone in B2 Hotel Group’s mission to lead the budget hotel segment.

With over 17 years of experience in the hotel industry, B2 Hotel Group has built a strong network with more than 73 branches across the country. This latest contract renewal reflects the trust that franchise partners place in B2. The hotel group continues to focus on setting clear standards and supporting partners through a successful franchise model.

B2 Hotel Group’s modern design and affordable pricing strategy continue to drive its expansion and leave a lasting impression on customers nationwide. The brand is committed to providing high-quality service at budget prices, covering diverse locations throughout Thailand, and creating great experiences at accessible rates. Moving forward, B2 Hotel Group will continue to strengthen its hotel network in Thailand and the region.

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