Privacy Policy


GPCM Group Co., Ltd. (“GPCM” or “we”), which is the brand owner and the executive management of B2 Boutique and Budget Hotel Group (“B2 Hotels” or the “Hotels”). Your privacy is important to us. So we have developed a Privacy Policy that covers haw we collect, use, disclose, transfer, and store your information and otherwise process personally identifiable information that we collect about individuals (“Personal Information”) in connection with the services available from GPCM through the website located at (“Website”). References to the Site are deemed to include derivatives thereof, including but not necessarily limited to mobile websites and applications when visiting the Website.

In order to operate the Website service and to reduce the risk of fraud, we must ask you to provide us information about yourself and your credit card and/or bank account. This Privacy Policy describes the information we collect and how we use that information. We take the privacy of your personal information very seriously and will use your information only in accordance with the terms of this Privacy Policy. We will not sell or rent your personally identifiable information or a list of our customers to third parties. However, there are limited circumstances in which some of your information will be shared with third parties, under strict restrictions, so it is important for you to review this Privacy Policy. This Privacy Policy applies to all services that are hosted on the website.

This Privacy Policy may be revised over time as new features are added to the Website or service or as we incorporate suggestions from our customers or advances in technology. If we make revisions that change the way we collect or use your Personal Information, those changes will be posted in this Privacy Policy and the effective date will be noted at the beginning of this Privacy Policy. Therefore, you should review this Privacy Policy periodically so that you are up to date on our most current policies and practices. We will also prominently post such material changes prior to implementing the change.

If you do not agree with any changes or modifications to the Privacy Policy, please do not continue using the Website. You will be deemed to have consented to any modification of the Privacy Policy when you use the Website after the effective date of the modification. Please take a moment to familiarize yourself with our privacy practices and let us know if you have any questions.

Collection and Use of Personal Information

Personal Information is data that can be used to identify or contact a single person. Personal Information may include your name, address, phone number, email address, contact preferences, credit card information, hotel name, hotel location, and/or length of stay. You may be asked to provide your Personal Information anytime while you are using the Website. The company and our affiliated companies may share this Personal Information with each other and use it consistent with this Privacy Policy. They may also combine it with other information to provide and improve our products, services, content, and advertising.  You are not required to provide the Personal Information that we have requested, but, if you chose not to do so, in many cases we will not be able to provide you with our products or services or respond to any queries you may have.

You may visit our Website and find out our Hotels and other Travel Services, check our rates, and read more about us without giving us any information about you if you do not want to register with us and do not want to receive any e-newsletter from us.

Here are some examples of the types of Personal Information that we may collect and how we may use it.

How we use your personal information

We use Personal Information and other information collected through the Website allows us to:

From time to time, we may contact you to request feedback on your experience in using the Website, to assist us in improving the Website, or to offer special savings or promotions to you as a Website user, where you have indicated your consent to receiving such communications. If you would prefer not to receive notices of special savings or promotions, you may simply opt out from receiving those by replying to us via or in these notices.

Collection and Use of Non-Personal Information

We also collect Non-Personal Information, permit direct association with any specific individual. We may collect, use, transfer, and disclose Non-Personal Information for any purpose. The following are some examples of Non-Personal Information that we collect and how we may use it:

If we do combine non-Personal Information with Personal Information the combined information will be treated as Personal Information for as long as it remains combined.

Security procedures to protect information

We are committed to handling your customer information with high standards of information security. Your credit card and bank account information are stored only in encrypted form on computers that are not connected to the internet. We restrict access to your Personally Information to employees who need to know that information in order to help prevent against loss or unauthorized access to your Personal Information. We maintain physical, electronic and procedural safeguards that comply with federal regulations to guard your nonpublic personal information. We test our security systems regularly and also contract with outside companies to audit our security systems and processes.

Disclosure of personal information

We use the information we collect about you in order to provide our services and process your transactions, provide customer service, determine your eligibility to receive offers for special features or products, and improve our products and services are as follows:

Third-Party Sites and Services

B2 Websites, products, applications, and services may contain links to third-party websites, products, and services. Our products and services may also use or offer products or services from third parties, which may include such things as personal contact details, is governed by their privacy practices. We encourage you to learn about the privacy practices of those third parties.

Accessing and Changing Your Information

You can review the personal information you provided us and make any desired changes to such information, or to exercise any right of access, rectification, deletion, or opposition to the processing of your Personal Information that you may have under applicable law at all time. Please contact our Customer Service. To protect your privacy and security, we will verify your identity before granting access or making changes to your Personal Information. Any request to access your Personal Information will be answered within a reasonable timeframe. You may also object to the processing of your Personal Information for purposes of advertising and market and opinion research.

However, if you close your account, your Personal Information will not be used by us for any further purposes, nor sold or shared with third parties, except as necessary to prevent fraud and assist law enforcement, or as required by law.

Cookies and Other Technologies

“Cookies” are small files of data that we send to your computer to allow us to recognize you as our customer if you return to the Website using the same computer and browser. We will send a “session cookie” to your computer if and when you log in to your account by entering your E-mail address and Password. These cookies allow us to recognize you if you visit multiple pages in our Website during the same session, so that you don’t need to re-enter your Password multiple times. Once you log out or close your browser, these session cookies expire and no longer have any effect.

We also use longer-lasting cookies to display your e-mail address on our sign-in form, so that you don’t have to retype the e-mail address each time when you log in to your account. In addition, we use cookies to process our referral program, described our sale promotion and other special deals to you. Our cookie files are encoded so that your e-mail address and other information can only be interpreted by the Company. We may, however, share cookie information regarding whether or not a certain user is already registered with us with certain merchants with whom we have an official co-marketing relationship.

Customer Service Correspondence

If you send us correspondence, including e-mails and faxes, we retain such information in the records of your account. We will also retain customer service correspondence and other correspondence from GPCM to you. We retain these records in order to measure and improve our customer service, and to investigate potential fraud and violations of our Terms of Use. We may, over time, delete these records if permitted by law.

Questionnaires, Surveys and Profile Data

From time to time, we offer optional questionnaires and surveys to our users for such purposes as collecting demographic information or assessing users’ interests and needs. The use of the information collected will be explained in detail in the survey itself. If we collect personally identifiable information from our users in these questionnaires and surveys, the users will be given notice of how the information will be used prior to their participation in the survey or questionnaire.

Access to Personal Information

We can help you to ensure that your contact information and preferences are accurate, complete, and up to date by logging in to your account. For other Personal Information we hold, we will provide you with access for any purpose including your request that we correct the data if it is inaccurate or delete the data if we are not required to retain it by law or for legitimate business purposes. We may decline to process requests that are frivolous/vexatious, jeopardize the privacy of others, are extremely impractical, or for which access is not otherwise required by local law.


We do not knowingly collect Personal Information from children under 13. If we learn that we have collected the Personal Information of a child under 13 without first receiving verifiable parental consent we will take steps to delete the information as soon as possible.

Persons under the age of 18 are not eligible to use the accommodation reservation services on our Website. Minors can normally accompany their parent(s) or legal custodian who has booked an accommodation, except where indicated otherwise in the hotel policies.


This Privacy Policy has originally been drawn up in the Thai language. Translations in other languages are available for your convenience. In case of conflict between the Thai language version and a translated version, the Thai language version shall prevail.

Terms of Use

Please consult the Website Terms of Use for more details on using our Website. This Privacy Policy forms an integral part of our Terms of Use.

Contacting Us

If you have any questions about this Privacy Policy, you can contact us about privacy issues via email, you may send an email to: or, or contact our Customer Service at 1328, (+66) 5200 9161

Copyright © GPCM Group Co., Ltd. All rights reserved.

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