B2 Hotel Group, one of the fastest-growing hotel brands in Thailand, is entering a new era of strategic growth through a groundbreaking partnership with Amadeus, a global leader in travel technology. This collaboration aims to enhance the hotel booking experience with innovative solutions that meet the needs of today’s digital travelers. On July 9, 2025, B2 Boutique & Budget Hotel (B2Hotel), one of the fastest-growing hotel chains in Thailand, announced a strategic partnership with Amadeus, a global leader in travel technology. The collaboration aims to elevate B2’s reservation system by implementing the iHotelier® Suite, delivering a booking experience that is more convenient, secure, and efficient. In addition, B2 is introducing a new “Membership” loyalty program, allowing guests to earn points with every booking. These points can be redeemed for a variety of rewards, including room discounts, premium gifts, and exclusive privileges available at B2 Hotels nationwide.
This partnership marks one of the largest hotel technology agreements in the Asia-Pacific region and reinforces Amadeus’s role as a comprehensive hospitality solutions provider. Through the implementation of the iHotelier Central Reservations System, integrated website, and Guest Management Solutions (GMS), B2Hotel will be able to manage every stage of the guest journey — from search and booking to post-stay engagement.
“Our partnership with Amadeus marks a significant milestone for us,” said Dr. Niran Chawla, Founder and CEO of B2 Boutique & Budget Hotel. “We were looking for a technology partner capable of supporting our ambitious growth goals, streamlining operations, and most importantly, delivering an exceptional guest experience. Amadeus offers an integrated and scalable solution that aligns perfectly with our future vision.”
Amadeus’ iHotelier® Suite delivers a unified experience across all digital channels, enabling B2 Boutique & Budget Hotel to recognize returning guests, personalize offers, and deliver targeted marketing throughout the booking journey. With this fully integrated system, B2Hotel can reduce the complexity of working with multiple vendors and focus more efficiently on business growth.
Paul Wilson, Vice President of Hotel Business, Asia-Pacific at Amadeus, commented that this partnership highlights how hotel groups in the region are embracing technology.
“Together, we are setting a new standard for delivering personalized and seamless guest experiences.”
B2 Hotel Group is one of the leading hotel operators in Thailand, managing properties under the brands B2 Premier, B2 Business, and B2 Boutique & Budget. The group currently operates over 75 hotels nationwide and plans to expand its network to 100 properties by mid-2027, aiming to provide quality accommodations that cater to all types of travelers across the country.