Mr. Somwang Lorkasemsan — the new-generation heir of Lor Jee Chiang Co., Ltd. — brings fresh vision and modern ambition to revive a historic hotel in the heart of Surin. Under his leadership, the once-legendary property has been reimagined with a perfect balance between its classic heritage and the professional hospitality standards of B2 Hotel, one of Thailand’s leading budget hotel chains. More than just a place to stay, the hotel offers a complete travel experience — modern comfort, design inspired by Surin’s cultural identity, and a warm, welcoming atmosphere for every traveler. Whether visiting solo, as a couple, or with family, every detail has been thoughtfully curated to create a destination where the past, present, and future beautifully come together.
To confirm the return of this legendary hotel, Dr. Niran Chawla, Chief Executive Officer of B2 Hotel Group, officially signed a franchise agreement with Lor Jee Chiang Co., Ltd., represented by Mr. Somwang and Mr. Lertarit Lorkasemsan. This collaboration marks the official appointment of B2 to manage B2 Surin Boutique & Budget Hotel, reflecting the brand’s ongoing vision to expand its nationwide franchise network — driven by high service standards, professional management, and the flexibility to meet the needs of both business and leisure travelers.
The B2 Hotel franchise model is designed to minimize risks and start-up costs for investors, supported by advanced technology, effective marketing tools, and a growing base of loyal customers. Partnering with B2 is more than just a business investment — it’s a long-term opportunity for sustainable growth in Thailand’s dynamic hospitality industry.
Mr. Somwang Lorkasemsan shared his thoughts on the collaboration, saying,
“We are delighted and proud to partner with B2 Hotel Group to revive a legendary hotel in the heart of Surin. With B2’s professional hospitality standards, we can breathe new life into this iconic property — creating a destination that feels warm, modern, and full of nostalgic charm for every guest.”
Located in the center of Surin City on Chit Bamrung Road, one of the town’s main commercial streets, B2 Surin Boutique & Budget Hotel is surrounded by local businesses, restaurants, and shopping centers — all within walking distance. The lively nightlife adds even more appeal, making the hotel a perfect choice for both business travelers and tourists looking to balance work and leisure in one place.
Featuring 168 well-appointed rooms, the hotel offers a full range of facilities including a nightclub, snooker club, meeting and banquet halls, and a uniquely designed lobby that reflects local charm. Guests can also unwind with a refreshing drink or a signature wrap at Wake Up Coffee, the in-house café that perfectly matches the lifestyle of modern travelers.
B2 Surin Boutique & Budget Hotel is more than just a place to stay — it’s a destination that embraces every aspect of modern living. From an all-in-one relaxation experience to an inspiring work atmosphere and lifestyle conveniences, this hotel redefines urban hospitality. The franchise partnership not only reinforces B2 Hotel’s growing presence across key cities in Thailand but also opens opportunities for investors and property owners in potential locations to become part of the brand. With a clear business model, professional management system, and a strong, well-recognized name, B2 provides a pathway toward stable and sustainable growth in Thailand’s competitive franchise hotel market.
The launch of B2 Surin Premier represents more than a successful collaboration between local entrepreneurs and the B2 Hotel Group — it also reflects B2’s ongoing mission to “revive old hotels with new life.” By combining each property’s unique identity with modern hospitality standards accessible to everyone, B2 continues to rejuvenate classic hotels across Thailand. Some of these include B2 Chinatown Yaowarat Premier, B2 Rangsit Boutique & Budget, B2 Suan Luang Rama 9 Srinakarin 42 Boutique & Budget, B2 Surat Thani Boutique & Budget, B2 Krabi Premier, B2 Suphan Buri Premier, B2 Sisaket Boutique & Budget, B2 Map Ta Phut Boutique & Budget, B2 Mae Sot Boutique & Budget, B2 Chang Phueak Gate Premier, B2 Nakhon Si Thammarat Premier, B2 Hat Yai Rat Uthit Boutique & Budget, B2 Korat Night Market Boutique & Budget, and B2 Chiang Rai Resort Boutique & Budget — each property restored to reflect its original charm while offering contemporary comfort.
Every B2 property tells a story — one that connects heritage with innovation. Through thoughtful restoration and modern design, B2 breathes new energy into historic hotels, transforming them into vibrant, meaningful destinations once again. This vision marks a significant step for B2 Hotel Thailand in bringing local landmarks back to life — making Thailand’s hospitality landscape more colorful, inspiring, and sustainable for the future.