July 9, 2025 – B2 Boutique and Budget Hotels, part of Thailand’s GPCM Group, is excited to announce a new partnership with Amadeus, one of the world’s leading travel tech companies. Through this collaboration, B2 Hotels will roll out the iHotelier® Suite, a powerful set of tools designed to improve the entire guest booking journey—from browsing to post-stay follow-up.
So, what does this mean for you as a guest? A much smoother and more personalized experience every time you book with B2.
Thanks to Amadeus’ technology, B2 Hotels will now recognize returning guests, recommend offers tailored just for you, and make booking your next stay quicker and easier. No more repeating your preferences—everything is remembered and ready to go.
And that’s not all. With the integration of Amadeus’ Guest Management Solutions (GMS) and CRM system, B2 Hotels is now able to reward you for every stay. Guests will be able to earn loyalty points that can be tracked, saved, and redeemed for special perks and benefits. It’s a simple way to say “thank you” for choosing B2—again and again.
Dr. Niran Chawla, Founder and CEO of B2 Hotels, shared,
“This partnership with Amadeus is a big step forward. We want to make sure our guests feel taken care of from the moment they search for a room to long after check-out. With this new system, we can do that—and more. It helps us grow smarter, not just bigger.”
For B2 Hotels, this isn’t just about technology—it’s about creating a better experience, building stronger connections with guests, and making sure every stay is as rewarding as possible.
Paul Wilson, VP for Asia Pacific at Amadeus, added,
“We’re proud to team up with B2 Hotels, one of Thailand’s fastest-growing hotel groups. This partnership shows how even rapidly expanding hotel brands can deliver personalized, high-quality experiences without complicated systems. It’s all about smart, scalable innovation.”
With 76 hotels across Thailand and more on the way, B2 Hotels is well on track to reach its goal of 100 properties by mid-2027—now backed by technology that keeps guests at the heart of everything.