B2 Hotel Group has signed a franchise agreement to open a second branch in
Surat Thani Province, with a target of opening 100 budget hotels across
Thailand by 2025 to become the largest player in the market.

As the world recovers from the COVID-19 crisis, B2 Hotel Group stands out as a success story in the hospitality Hotel industry. The company has skillfully navigated the pandemic and is now poised for another successful year in 2022. With over 10 hotel management contracts signed and set to open in 2023, B2 Hotel is expanding its reach and providing even more options for travelers. These new hotels will feature the same high level of service and attention to detail that guests have come to expect from the B2 brand. In addition to its expansion in the hotel space, B2 Hotel Group has also made a strategic investment in Wake-Up Coffee, a well-known coffee shop leader. This acquisition will be incorporated into B2 hotels across the country, providing guests with a broader range of services and amenities. One exciting new feature that will be offered to guests is 24-hour co-working spaces. This will allow guests to stay connected and productive while on the road, whether they are traveling for business or pleasure. By creating a more dynamic and versatile experience for guests, B2 Hotel Group is setting itself apart from the competition and cementing its position as a leader in the industry.

B2 Surat Thani Premier, a hotel franchise launched in 2021, has been well received by customers and has quickly achieved high occupancy rates of up to 90% within days of opening. The success of B2 Surat Thani Premier is attributed to its commitment to providing affordable yet comfortable accommodation options for guests. The hotel has received high praise from customers for its modern design, comfortable beds, and convenient amenities. The hotel’s prime location in Surat Thani province, a popular destination for travelers to southern Thailand, has also contributed to its success.

Niran Chawla, Ph.D., CEO and President of GPCM Group Co., Ltd., understands the potential of this market and has committed to establishing B2 Hotels as a top choice for affordable accommodations. With the recent signing of a franchise agreement with Sukharat Co., Ltd., led by Mr. Natirakit WangMutitakun, the Managing Director. To manage the new hotel, named “B2 Surat Thani Boutique and Budget.” This hotel, the second in Surat Thani province, will offer a unique combination of comfort, style, and affordability, complete with modern amenities and an ideal location.

The signing of the franchise agreement marks a significant disruption to the hotel industry in the city center. With the commencement of renovations on the Grand Thara Hotel, now rebranded as the “B2 Surat Thani Boutique and Budget”, the hotel aims to offer a premium design experience at affordable prices by modernizing all 172 rooms. This move will create a superior relaxation experience for guests while supporting the tourism development plan that will elevate Surat Thani Province to the status of a MICE City – a city that is ready and has the potential to support business activities such as corporate meetings, reward travel, organizing international conferences, international fairs, mega-events, and international festivals.

The B2 Surat Thani Boutique and Budget Hotel are set to revolutionize the traditional hotel style by offering a creative new approach to design and service. With five thoughtfully designed room types, the hotel caters to all types of travelers, including solo travelers, groups of friends, business travelers, couples, and families. Each room is equipped with high-tech facilities, providing guests with spacious and clean living areas and smart TVs with cable channels.

The hotel’s location is a prime landmark, surrounded by numerous tourist attractions and various entertainment sources, including famous restaurants, nice cafes, and good atmosphere. Additionally, it is conveniently located near Pra Cha Rat Traditional Floating Market, San Chao Market (Surat Thani Night Market) the number 1 street food of Surat Thani people, and Ban Don Floating Market, where guests can shop for souvenirs and try delicious local food. The hotel is also just a 5-minute walk from the Tapee riverside, which offers stunning views of the area. Visitors can also take a short trip across the coast to Koh Lamphu Island, situated in the middle of the Tapee River, which serves as a public park and a popular spot for exercise among the locals. This area is known for its creativity and hosts various activities throughout the year

Niran Chawla, Ph.D., CEO and President of GPCM Group Co., Ltd., recognizes the growing demand for affordable and comfortable accommodations for both tourists and corporate employees who prefer short stays. With this in mind, the company aims to expand its B2 hotel franchises to various cities, ensuring that guests have access to comfortable and convenient accommodations no matter where they go. ‘We want to
offer B2 hotels in every area, welcoming guests wherever they go,’ says Niran Chawla, Ph.D. The company understands that travelers value comfort and convenience, and thus strives to provide a high-quality experience with modern amenities and prime locations.”

The company’s recent signing of a hotel management contract goes beyond the mere use of the B2 name and logo; it also includes expert assistance in marketing the hotel and boosting its revenue. The B2 team of specialists can assist with room rate planning, digital campaign creation, and the implementation of an all-in-one PMS system that can effectively manage all hotel operations. In addition to this, the company is also
dedicated to developing various service innovations and has recently launched a new website, B2HOTEL.com, which provides customers with quick and convenient online booking services and easy access to hotel information. Customers can effortlessly check the availability of rooms, make reservations, fill out personal information, and use different payment methods such as Thai QR Payment, B2 Wallet, Credit Card, Airplay, and Wechatpay. The website’s responsive design allows for hassle-free access from
both computers and mobile phones without the need to download any applications. Moreover, customers can stay up-to-date with the latest news and exclusive promotions through regular website updates. With these efforts, the company aims to provide its customers with a top-quality, seamless booking experience.

B2 Boutique & Budget Hotels Group is well on its way to becoming the leading budget hotel brand in East Asia, according to Niran Chawla, Ph.D., the company’s CEO. With a commitment to delivering exceptional service and affordable accommodations, the company has already garnered a loyal following among tourists and business travelers alike. Through its recent signing of a hotel management contract, B2 is poised to expand even further, with assistance in marketing and revenue generation from its team of specialists. With its focus on innovation and customer satisfaction, B2 is well- positioned to continue its growth and success in the highly competitive hospitality industry.

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